Netflix Releases Second Engagement Report: Everything You Need To Know – Netflix (NASDAQ:NFLX)

Netflix Releases Second Engagement Report: Everything You Need To Know – Netflix (NASDAQ:NFLX)


Netflix Inc NFLX released its biannual engagement report on Thursday, overlaying 99% of viewing on the platform from July to December 2023. From hit TV reveals to unique films, viewers watched greater than 90 billion hours of content material on Netflix within the second half of 2023.

Netflix launched its first engagement report last year.

The Information: Netflix’s unique content material dominated the most-watched films and TV reveals. The primary three elements of “Lupin” generated almost 100 million views, “The Witcher” obtained 76 million views and “The Crown” obtained 50 million views.

The unique movie “Go away the World Behind” generated 121 million views and the unique animated movie “Leo” obtained 96 million views. Each are among the many hottest Netflix movies ever.

Non-English content material carried out significantly effectively, making up nearly a 3rd of all watch time. Korean language media represented 9% of views, Spanish media accounted for 7% and Japanese media obtained 5%.

Non-original content material additionally carried out effectively. “Younger Sheldon” obtained 88 million views whereas “Gray’s Anatomy” has 51 million. Neither may high “Fits,” which had 144 million views throughout its 9 seasons.

Provided that the report solely covers the latter half of 2023, it doesn’t embrace fashionable latest entries reminiscent of “The Roast of Tom Brady.”

Why it Issues: The continued efficiency of Netflix’s unique content material is an encouraging signal for the platform. Whereas the studio has nonetheless seen flops, reminiscent of 2022’s “Blonde,” its latest efficiency is powerful.

Excessive viewership of overseas language content material comes amid elevated investment by Netflix in producing such content material. The 2021 Korean-language present “Squid Sport” is the most-watched unique sequence ever on Netflix. The present’s second season is scheduled to debut the again half of 2024.

Additionally Learn: ‘Bridgerton’ Season 3 Viewership Strong, How Splitting Up Hit Franchise In Two Parts Could Help Netflix Stock

Picture: Freestocks on Unsplash

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